Manufacturing “realities”. The impact of AI in the age of disinformation
DOI :
https://doi.org/10.55765/atps.i28.3650Mots-clés :
écosystème autoentretenu, dissémination, guerre cognitive, propagande pilotée par l’IARésumé
Cet article examine l’effet de l’intelligence artificielle générative (IA) sur la propagande, induisant un changement significatif par rapport aux méthodes traditionnelles. La propagande du 20e siècle était basée sur des récits simplifiés, destinés à un public de masse. L’IA élargit l’horizon, permettant la création d’une désinformation hyper-personnalisée à très grande échelle. L’analyse se concentre sur la relation entre les réseaux de bots basés sur l’IA et les algorithmes derrière les plateformes des médias sociaux. Elle montre comment ces outils sont déployés pour supprimer les votes, discréditer les opposants, renforcer les mouvements extrémistes et alimenter la polarisation sociale. Pour faire face à cette menace, une contre-stratégie impliquant plusieurs parties prenantes (gouvernements, entreprises technologiques, société civile) est proposée, favorisant le passage d’une posture réactive à une stratégie proactive axée sur la construction d’une résilience sociétale à long terme.
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