Manufacturing “realities”. The impact of AI in the age of disinformation
DOI:
https://doi.org/10.55765/atps.i28.3650Palabras clave:
ecosistema autosostenido, diseminación, guerra cognitiva, propaganda impulsada por la IAResumen
Este artículo examina el efecto de la inteligencia artificial generativa (IA) en la propaganda, induciendo un cambio significativo con respecto a los métodos tradicionales. La propaganda del siglo XX se basaba en narrativas simplificadas, destinadas a un público de masas. La IA amplía el horizonte, permitiendo la creación de una desinformación hiper-personalizada a muy gran escala. El análisis se centra en la relación entre las redes de bots basadas en IA y los algoritmos detrás de las plataformas de medios sociales. Muestra cómo estas herramientas se utilizan para suprimir los votos, desacreditar a los opositores, fortalecer los movimientos extremistas y alimentar la polarización social. Para hacer frente a esta amenaza, una contra-estrategia que implica varias partes interesadas (gobiernos, empresas tecnológicas, sociedad civil) se propone, favoreciendo la transición de una postura reactiva a una estrategia proactiva centrada en la construcción de una resiliencia social a largo plazo.
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