Ideological and advertising discourse in universities and the media

Abstract

Co-edited by Jean-Marie Lafortune (Université du Québec à Montréal), Ina Motoi (Université du Québec en Abitibi-Témiscamingue), Ligia Tomoiaga and Anamaria Fălăuș (Université Technique Cluj-Napoca), this issue is devoted to ideological and advertising discourse in universities and the media. What are the roles and the outcomes, the limits and the effects of this discourse on the deliberative capacities of citizens and the ability of societies to develop, in a coherent and inclusive manner, during a post-truth era, serving as a foundation for increasingly authoritarian political regimes, and the maximum capture of human brain time available for commercial purposes?
In the wake of the conference held on September 6 and 7, 2024, in Baia Mare, Romania, colleagues from different disciplines – education, psychology, discourse analysis, philosophy, social work, linguistics, philology, language sciences, social communication and politics – present their research. Originating from various regions of the world, their articles reflect distinct ideological dynamics, circumscribed by forces specific to each historical and geopolitical situation. They bear witness to two phenomena at work: the denunciation of the democratic deficit, which is widening everywhere in the world, as well as the resistance efforts and the quests for meaning that are set up as counterparts.