This issue, co-edited by Jean-Marie Lafortune (University of Quebec in Montreal, Canada), Ina Motoi (University of Quebec in Abitibi-Témiscamingue), Ligia Tomoiaga and Anamaria Felecan (Technical University Cluj-Napoca-Baia Mare North Centre), is part of a critical reflection on the value of mass communication in globalized societies. Taking as a figure the propaganda concealed by masks of virtue as a socio-cultural and political practice, our intention is to observe and recognize their context of emergence and their method of propagation, analyze them and question their cognitive and social consequences. This involves developing criteria and benchmarks for establishing literacy and being able to orient oneself in this flow of slogans and visuals produced and disseminated by old and new media.
